shortcut to file path

[The.Ex-pat]

I know there is a way to set a shortcut to a file path.
Say,

typing, $directory.name, refers to /some/path/to/the/proper/location/directory.name/

I've been trying to google it, but Alias and soft link, keeps coming up, that's not what I'm looking for.

I just don't want to type the entire file path every time I need to move something to that location.

What am I looking for here.??
e.g.

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mv file1 /some/path/to/the/proper/location/file1

Becomes

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mv file1 $directory.name/file1

[jlehtone]

Variable, environment variable.

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name=Hello
echo $name